Tuesday, 28 April 2015

Post Evaluation Production

After doing my evaluation I realised my magazine needed improvements and these are the final changes I have made. After making these changes I am a lot happier and more confident with my products as I think they look more professional and realistic. They also follow more conventions of house music magazines than my old products.   


Front Cover


On my front cover I changed my masthead to make it look more professional and follow the conventions of other house music magazines and by doing my research it looks very similar to the Mixmag masthead, I also found out how to put my subjects over the masthead which is a convention of well established music magazines - you don't have to see their mastheads because they are so well known. I also changed the colour scheme of my magazine and added more vibrant colours to make it look more attractive to the audience and also follow conventions of other house music magazines because they use dark colours but also include vibrant colours like yellow and pink. As my front cover image would appeal to women I used a light blue so it had an element to appeal to men. I text wrapped my plug and added another one so my magazine would look more like existing magazines and look more aesthetically appealing to the audience. I made the layout of cover lines and anchorage text more similar to those that Mixmag has so they would stand out more and look more professional than having them all in boxes, I added more cover lines so my magazine looks like it has more to offer as before the right side looked a bit bare. I added a drop shadow to all my text so that it could be more eye-catching and make the audience be able to see it better. I added a weblink at the top of the page because it would appeal to the audience because they are up to date with the latest technologies and would be able to easily access the website due to having smartphones, laptops etc.

Contents Page



On my contents page I changed the images on my contents page as they were not original images and from doing some research I found that on most house music magazine contents pages they don't include a lot of images apart from the main focus of the magazine so the audience are drawn to the main image rather than the other smaller images and instead added more pages to my magazine so again it could look as if my magazine had more to offer. I changed my colour scheme to match my front cover and making the headings more clear and eye-catching to the audience. I changed the page number and subheading fonts so that they weren't as big and the page now looks less bare. I changed the way the 'contents' was laid out so it could stand out to the audience and not look as boring and looked more aesthetically pleasing. As I changed my masthead on my front cover I had to include the new one on my contents page to continue to house style. I removed the lines and grey part of the contents page as it didn't look very professional and looks a lot better without these.

Double Page Spread



On my double page spread I only made some minor changes. I changed the main image to one that uses direct mode of address so it would engage the audience more, I also changed the colour of the second page so it would fit more with the colour of the picture. I moved my pull quote as part of the columns because it is a convention of other music magazines and it made the title of the pages the focus instead of the pull quote. In the title I made the name of the artist bigger so the audience would be clear on who I was focusing on and it would stick in their mind. I removed my web link as it wasn't in proportion with the banner and didn't look very professional. To continue my colour scheme and house style I changed the colours of the questions and the byline. 


Question 7 - Looking back on your preliminary task what do you feel you have learnt in the progression from it to the full product?

Monday, 27 April 2015

Question 6 - What have you learnt about technologies from the process of constructing this product?

Question 5 - How did you attract/address your audience?

Question 4 - Who would be the audience for your media product?

The target audience will be a mixture of males and females and their average age will be 17-25. This is because this is the type of age group that would listen to house music, older people probably wouldn't be interested in house music and younger people would probably be more interested in chart music like pop instead of house music. Another reason would be that peoples exposure to house music would be often due to the club scene and even some 17 year olds could go to clubs and as people often over 30 don't go to clubs they wouldn't be used to house music so may find it irritating and prefer music that they liked when they were younger.
They have a high disposable income and a tendency to spend it on: nights out, clothes, songs, the latest mobile or mp3 player.They're the most informed about new singles and upcoming artists, they spend their weekends going out (rarely stay in). They take time to socialise either on the internet via smartphones or on nights out. Generally speaking most of my intended audience would own a smartphone as on other house music magazines like Mixmag it isn't just a magazine it has many apps and a website connected to it. 
Another reason they would have a smart phone would be that house music is more easily available on the internet on websites such as Souncloud and Youtube and not as easily accessible through CDs however recently there are more and more house related albums getting released so they may have money to spend on CDs. They are always updated with the latest trends, singles and are up to date on the latest fashion and also use this to show off their taste in music some also use makeup as a way to show this. 
As most of the readers for other house music magazines are male they keep the magazine quite masculine with elements that appeal to the female readers however in my magazine I have appealed to women so more of them would be interested in buying the magazine.
My audience would fit on the JICNAR scale and I think my audience would be in social classes C2 and DE which is people with skilled manual occupations, semi-skilled and unskilled occupations, unemployed and lowest grade occupations as most would be students so would have less time for a full-time job and be focused more on part-time work. 


Question 3 - What kind of media institution might distribute your media product and why?









Question 2 - How does your media product represent social groups?